This project involved both the use of video and photography for promoting the Team Coventry initiative – to help get the people of Coventry in shape. Working with Coventry City Council and Coventry University’s health and well-being department we produced a collection of photographs and a video to play a key role in the marketing of the project including bus posters, billboards, print media, and on their community Facebook page.
Working with several members of the team, and using participants of their focus groups we developed a style of images and video which reflected the community focus of the initiative. This provided a number of challenges, but they were a great and enthusiastic bunch to work with, and thanks to their cooperation (and rather good acting/modelling!) we managed to meet the very quick turnaround time for the launch of the Team Coventry event.
“I Just wanted to give you some extra feedback, my boss watched it and said “that is totally amazing”. Thanks again for all your hard work, the images look fantastic, you’ve done the project proud, and I’m really grateful.” - Michele Gibson, Health and Wellbeing Co-ordinator