We worked with National Express on this lively project to produce a video and life-size photo cutouts, for their stand at the skills show held at the NEC, Birmingham. The stand was somewhat unusual as it was a coach, which naturally they wanted to play our video on. Our brief was a tough one… to create a staff-interview based video that would appeal to 14 – 17 year olds and with only a 3 week deadline! The projects aim was to try and show the teenage audience that no matter what your first job is you will learn something from it that will help you move forward in life. Whether it’s a skill, punctuality or a feeling of responsibility, it’s all important and a stepping stone forward.
For the video, we decided to keep the filming style simple but with plenty of movement to keep the shots interesting. We then added a freeze-frame graphic in post to give added production value. The overall result can be seen via the video link on this page.
For the photography aspect, we set up a temporary backdrop to produce a series of portraits of each of the staff-members we interviewed. These were then printed into life-size cutouts and used as part of the stand at the skills show, to really emphasise the varied job roles and responsibilities that make up National Express.
“Fresh@CU were fantastic in every way – we gave them quite a challenge to deliver a creative short film with a very tight deadline. They not only got it right and delivered on time but they exceeded our expectations. We’ll certainly be using them again for future projects. We also felt it was a great way to showcase young talent and provide students with some very worthwhile project experience.”- Mark Hollis, Accessibility and Inclusion Manager